Class is in Session: The Future is Unrivaled Merch is Here

You asked for it, and the wait is now over. The Future is Unrivaled collection is here!

Last year, we introduced the Future is Unrivaled campaign headlined by Flau'jae Johnson and Paige Bueckers. It became YOUR favorite and a rallying cry for fans of Unrivaled and the future of women’s basketball. This year we’re taking it up another notch by introducing more stars, more merch, and more excitement.

Because the Future IS Unrivaled.

The Collection

Think classroom vibes reimagined for 2025. Essentials you’ll wear everywhere like tees, hoodies, sweatpants, crewnecks, and shorts.

Plus, standout pieces like a Coaches jacket, pleated skirt, and statement tops.

The Future is Unrivaled collection is designed for fans who want more than a logo tee. It’s the first step we’re taking in redefining what sports league merch can be. Inspired by 80s and 90s university collections, the line blends basketball culture with a fashion-forward edge.

Behind the Scenes Shoot

We couldn’t wait to show you what we captured! Shooting this campaign was pure energy. 14 of the most decorated women’s college hoopers in one (fictional) classroom having more fun that we ever had in school.

And let’s be real… if this classroom existed, the syllabus would be hoops dominance.

Keep an eye on our YouTube for more BTS coming soon!

Meet the Faces of the Future

Unrivaled signed 14 stars to groundbreaking NIL deals, doubling down on our commitment to grow the game.

They’re the faces of tomorrow, and they’re already setting the standard.

This elite class includes: Lauren Betts (UCLA), Sienna Betts (UCLA), Madison Booker (Texas), Audi Crooks (Iowa State), Azzi Fudd (UConn), MiLaysia Fulwiley (LSU), Hannah Hidalgo (Notre Dame), Flau’jae Johnson (LSU), Ta’Niya Latson (South Carolina), Olivia Miles (TCU), Kiki Rice (UCLA), Sarah Strong (UConn), Syla Swords (Michigan), and JuJu Watkins (USC).